Citek CRM (Customer Relationship Management) is a customer relationship management system developed by Citek. C-CRM is a software solution that helps businesses manage and interact with customers effectively.
C-CRM takes the business's customers as the focus, building a customer experience journey before/during/after purchase:
- Marketing carries out campaigns to attract new customers such as: Email marketing, SMS marketing, Zalo marketing, Telesales, Campaigns, events.
- Sales plans to identify & record through software such as: Customer 360, Recording "Sales Opportunities", Meetings, Quotes.
- Service establishes loyalty by: Calling/visiting customers, Handling complaints, Setting up routine care, Customer care campaigns.
C-CRM helps businesses digitize customer care processes as well as internal business processes.
C-CRM is a system that allows businesses to collect, store and manage customer data. At the same time, C-CRM helps businesses track customer interactions across various channels such as calls, emails, social media and in-person meetings. By consolidating customer data into a central database, C-CRM provides a holistic view of each customer's history, preferences and behavior.
In addition to managing customer interactions, C-CRM also collaborates and shares information among employees, helping to improve internal communication and efficiency. Furthermore, C-CRM data and insights can be leveraged for targeted marketing campaigns, customer segmentation, and predicting future business opportunities. C-CRM is not just for a specific type of business or industry, it is for all B2B organizations, medium and large enterprises. C-CRM can be applied in many sectors, including: Retail, Services, Real Estate, Banking and Finance, Travel and Hospitality, Technology and software or other technology industries such as : Education, Health, Pharmacy, Sports and many other professions. Overall, C-CRM plays a vital role in driving stronger customer relationships, optimizing business processes and driving revenue growth by enabling businesses to better understand, serve and interact with their customers.